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Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.
Uber, Puma, Nissan, Britannia have already lined up for the upcoming parade of cricketing nations, looking to align with the game and its legion of fans
Most of the changes have come about in the last four years and ITC is now reaping the dividends - standalone revenues from the non-cigarettes FMCG business have grown 40 per cent from FY17 to Rs 14,728.21 crore in FY21 and pre-tax profits 30 times to Rs 823.69 crore. The business accounted for 30.58 per cent of gross revenues and 4.85 per cent of pre-tax profits in FY21. "In the last four years, our margins in FMCG have gone up by 640 basis points (bps) and EBITDA margins have been moving up consistently. "We created levers that enabled a sustained growth trajectory," said ITC chairman and managing director Sanjiv Puri. Puri took charge as the chief executive officer in 2017; in 2018, he was redesignated managing director and effective May 2019, he became chairman.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
The firm, which traces its origin back to 1862 in a humble Kolkata bakery and its subsequent listing on the bourses in 1918, says that it now wants to grow "substantially" and not just rest on its laurels.
Bangladesh recorded their first series win against Pakistan after opener Tamim Iqbal's second successive century secured a seven-wicket victory in the second one-day international on Sunday.
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